Before I got started in SEO, I use to do paid forum posting back when that was big. You basically get paid to fill up new forums with relevant posts that would rank in the search engines and draw people in to join the forum and the discussions. I liked to write and it was a hobby that I got paid for on the side.
Even when writing short forum posts, I’d occasionally get writer’s block, which absolutely sucks. Even to this day, I’ll sometimes get stumped as to what to write for a short meta description on a client’s site. Especially when the niche is something like wind turbine parts or something totally random.
So you can imagine how much writer’s block I encounter when I write longer content in excess of 1,000 words. It’s definitely frustrating at times, but over the years I’ve been able to figure out a few ways to get around the headache.
The Importance of Writing Lots of *Informative* Content
After the Panda and Hummingbird updates that Google released, having longer content on your website has become increasingly important. You don’t have to write 30,000 words of content, but content over 1,000 words seems to do the trick these days. Back when I first started in the industry, it wasn’t difficult to rank a page that had far less than that. I sure do miss the days when links were policed less.
Back when the Panda update first hit, one of the first things I did to my affiliate sites (which all fell out of the top 10 results the day the update went live) was change the on-page content to reflect how users were searching for it. A big part of this was changing my header tags to questions that users were searching, instead of just the keyword I was trying to rank for.
People don’t really search with one or two word keyword phrases anymore. This is why Google wants to shift its algorithm from favoring sites that are loaded with the same single word keyword over and over again to favoring sites that answer a bunch of related questions. Take a look at your Search Console keywords when you get a chance. You’ll likely see that the vast majority are long tail keywords.
How I Overcome Writer’s Block When Writing Content
Get on Quora.com
Search engines favor sites that have lots of real human user interaction and contribution. That’s why sites like Wikipedia, Quora, and Reddit rank all over the place in search results.
The primary goal of search engines is to answer the user’s question. Quora.com is based all around questions. You can find tons of question-based content relating to your niche just by Googling searches like “site:quora.com seo”.
If you are stuck on how to lengthen your content, definitely try to answer specific questions related to your topic. It’s by far the easiest way I’ve found.
For years now, SEOs have been transcribing YouTube videos in order to get unique content. There are even entire businesses dedicated to transcribing videos for pennies per word. You’ll definitely need to check Copyscape to make sure the video hasn’t already been transcribed and published elsewhere, but it’s a solid method.
If you do use transcribed YouTube content, make sure you don’t link to the original YouTube video. You don’t want to easily let Google know the content isn’t yours.
This should be common sense, but also be sure to proofread the transcribed content for grammar errors and brand inclusions that don’t make sense for your content. If you’re transcribing a video posted by Home Depot, you obviously don’t want to include their brand name since you’re not Home Depot.
Old Fashioned Books
Similar to transcribing YouTube videos, old fashioned hardcover books can obviously help you grab ideas. How-to books in particular are normally helpful when writing SEO content since they answer almost any question a user would ask.
You need to be careful of copying the book content word for word or not modifying it enough. Lots of books nowadays are uploaded online and Google can crawl that content. I recommend expanding on any areas the book is lacking content in. Take the time to read the book and you’ll be able to create content from it that is unlike anything your competitors have on their site.